Approach The sales step in which a salesperson meets the customer for the first time Trong marketing, thuật ngữ “Approach” (tiếp cận) thường được sử…

Alternative evaluation The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set Trong marketing,…

Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor Trong marketing, “Advertising” là một hoạt động…

Dividing a market into different age and life-cycle groups. Age and life-cycle segmentation Age and life-cycle segmentation trong marketing là việc chia nhóm khách hàng…

Phụ cấp là gì? Phụ cấp là “Tiền khuyến mại do nhà sản xuất trả cho nhà bán lẻ để đổi lấy thỏa thuận giới…

Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer’s products in some way. Allowance Trong ngữ cảnh marketing,…