The most basic concept underlying marketing is that of human needs. Human needs are states… Đọc tiếp »Customer Needs, Wants, and Demands

Figure 1.1 presents a simple, five-step model of the marketing process for creating and capturing… Đọc tiếp »The Marketing Process

What is marketing? Many people think of marketing as only selling and advertising. We are… Đọc tiếp »Marketing Defined